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WRITING TIPS E-MAIL MARKETING

Thursday, March 18, 2010

E-mail is not just a tool for communication but is a tool that can be used for promotion and sales.

E-mail is the weapon for online marketers. Why not add your marketing strategy via e-mail to reach many people in addition to offline marketing activities are you doing?. The problem is, the more people who receive e-mails, the less people pay attention to the contents of each e-mail tsb. This is true as most amateurs do with the system of "hit and miss" in the newsgroup or the discussion group.

So to be different, online marketers must try to attract the attention of the candidates kastemernya. The argument that they often say is:

"If I yelled louder and more frequent, certainly SAMPLES candidates would listen to me."

Indeed, it's true. They might hear you. However, what their reaction and their response to the flood of e-mail? Would they be happy? Or otherwise they will say by sending an e-mail through the "Get me out of your e-mail and do not send more!"

Five of the following is the fault of the marketers that they use amateurs in their e-mail. (One should distinguish between e-mail campaigns and email newsletters containing. These two things are very different.)

1. E-mail campaigns are too long.
Some e-mail promotions tend to be too long before it reached the destination. This causes the recipient must do "scroll down". Because let's remember that e-mail address is not the only e-mails to their inbox, and your words should be short and "to the point". You know the results? The result few are sending a reply to you.

2. E-mail Campaign Demanding too many.
It is also often done by e-mail writers, they are not asked to offer a number of items or any product or service and does not focus on one core offerings and the many options presented recipients of unsolicited items.

3. Too Often.
Some people argue that the key to e-mail marketing that works is the frequency. Therefore they send promotional emails as often as possible. Indeed, it seems so. In traditional marketing to keep your advertising message in mind, you must often show as often as possible. And in the offline marketing, it is supposed to, but online marketing is completely different. You can imagine that the community has too often bombarded with commercial messages on TV, radio, and newspapers Reklame, then you bombard them via e-mail. As a result you will get a bad reputation and they will miss your e-mail away without reading it and will ignore it at a later date when receiving e-mail too.

4. E-mail campaigns are not directed.
This also is a frequent mistake made by amateurs, because the e-mail cheap, they forget the need to implement the strategy of segmentation and targeting the relevant target market. The result was a prospective SAMPLES You have absolutely no interest in your offer, it is the same as selling your heater in the wilderness and no one is interested in your offer, so important you do e-mail campaign to
the right target market.

5. Writing E-Mail Campaigns that are not good.
Reading the text is very well written and easy to read fun. Write a clear, simple and full of respect. E-mail writing campaign is a bad major obstacles that the ith recipient to pour their attention on the post e-mail. So give more attention to writing your e-mail. Make sure you have good technical writing, do meditation and not in a hurry. Inbox is a private place, and that's where you can find your SAMPLES candidates and talk to him individually. So when writing an e-mail campaign will not follow the rules above, your e-mail address will not be read. Principle, is not too much to ask but more to buy. Shoot your e-mail carefully, make a focused and directed at one goal. Jump to a point in question and not rolling, rolling. Make sure the writing has a quality value and the ratio of the contents of your e-mail is 80%: 20% means 80% of the useful and 20% of your bid. In other words, if you will respect this time owned by reader e-mail address, then they would be otherwise by giving more attention.

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